Mouthwash Studio

Mouthwash Studio is a design studio focused on new ideas and defining experiences. Through partnerships with leading brands and innovators, their holistic approach to creative work has shaped some of the most remarkable names across Art, Architecture, Fashion, Sustainability, Health, Technology, and beyond.

Alex Tan is a Co-Founder and Partner at Mouthwash Studio, where he serves as Creative Strategy Director. With a background spanning art direction, narrative storytelling, and cultural strategy, Alex believes context is the most valuable asset in bringing creative ideas to life. His work centers on building coherent brand worlds—helping companies like Nike, Seed, The North Face, and Fender translate belief into lasting, meaningful experiences.