Proving the Concept – Generating Moodboards with Krea

In this hands-on workshop, Krea Creative Lead Tiyé Aalem will demonstrate how to seamlessly integrate art direction and AI through a reference-driven creative process. 

There is a tactile familiarity to gathering references – from magazine clippings and archive pages to type specimens and unexpected screenshots. As designers, these references are essential for building coherent creative work. The moodboard is where a project’s concept and visual language begin to take shape. 

You will explore Krea’s Moodboards tool and the new Krea 2 model, learning how curated references can guide AI generation to create more intentional, original results. Working alongside Tiyé, you will build your own moodboards and transform them into cohesive sets of AI-generated images, gaining practical skills for both client and personal projects.

Requirements:
A laptop is required for the session. All levels of AI experience are welcome. Free workshop accounts with credits will be provided. 

Access:
Free entry for OFFF Montréal 2026 ticket holders. Registration required.