Alex Center

Alex Center is a Brooklyn-based designer and founder of CENTER, the award-winning branding studio known for building bold, culturally relevant brands. Before starting his own company, he spent nearly a decade at The Coca-Cola Company, helping shape global brands like vitaminwater and smartwater. At CENTER, he’s worked with giants like Apple and New Balance, breakout startups like Kin Euphorics and Liquid Death, and created new brands like United Sodas, Ayoh!, and Bero. He’s also a Professor at SVA’s Masters in Branding program, a member of the Art Directors Club board and cohost of the world famous podcast Front & Center. In 2026, Creative Boom named Alex one of it's Top 20 Graphic Designers as voted by the creative community. In his shrinking personal time, he enjoys watching reality television, sitting on a beach chair next to his wife Jackie and finding reasons to believe that this is the year for the Knicks or the Mets.